This is what we're
actually capable of.
Our client is an insulation contractor covering London and the South-East. We didn't just build them a website — we built the phone line, the customer database, the quoting, the assistant that does the admin, and the app the team runs the day on.
Here is every single piece of it. All 42 of them, all live, all in daily use.
1,700+
past customers rebuilt into a working database
28
towns covered across London, Kent & Surrey
2
brands running on the one platform
24/7
back office running whether anyone's awake or not
No enquiry ever goes missing
Every call, text and email lands in one place, gets matched to the right customer, and gets answered.
- A dedicated cloud business phone line, separate from any personal phone.
- Automatic call and text forwarding, so no enquiry is ever missed, day or night.
- Instant appointment confirmation texts that state the arrival window and ask for any missing address or email.
- Instant callback request forms on the site, with spam protection, that land straight in the system and alert the team.
- Full email tracking, with every message captured and matched to the right customer.
- One complete timeline per customer, holding calls, texts, emails, notes, quotes, and media.
Years of history, turned into an asset
The work was already done — it was just scattered across an old mailbox and a pile of invoices. We rebuilt it into something they can sell from.
- A rebuilt customer database of more than 1,700 real past customers, ready to work again.
- Full conversation recovery, turning a messy old mailbox into a clean, searchable history with evidence for every fact.
- Job profit rebuilt from years of supplier and customer invoices.
- True pricing insight, giving real price per square metre and average won price by work type.
- Follow up chase lists, so no warm lead goes cold.
- A locked down customer database that is regularly tested to prove no outsider can read it.
The admin half of the job, handled
An assistant that sits inside the app and actually does the work — not a chatbot bolted onto a website.
- An AI office assistant built into the app that drafts replies, writes quotes, and handles admin on request.
- AI that reviews the photos and videos a customer sends and pulls out the useful detail.
- AI that turns screenshots of enquiries into proper leads.
- On brand messaging, so every message follows the company voice and rules.
- A 24/7 automated back office that runs day and night and surfaces the jobs that need attention.
Quotes out while you're still on the drive
Priced off their own history of won work, checked automatically, and out the door as a branded PDF.
- A quote builder that produces a branded PDF in minutes.
- Correct pricing and VAT on every quote, with built in checks so nothing goes out wrong.
- Prices guided by the company's own history of hundreds of won jobs.
- Shareable job pages by private link, with prices hidden.
The whole business, in their pocket
Built for a van and a loft hatch, not a desk. It keeps working where the signal doesn't.
- A mobile app for the whole team, holding leads, customers, calendar, quotes, media, and the AI helper in one place.
- An app that keeps working on site with poor signal and syncs when back online.
- Live push alerts for new leads and tasks, so the team acts fast.
- Smart survey booking that suggests the best slots based on customer location and the day's existing appointments.
- One tap add to calendar for booked surveys.
Found on Google — and by the AI people ask instead
A site built to rank, backed by real prices from real jobs, and tracked every week so we know it's working.
- A fast, modern website covering 28 towns across Greater London, Kent, and Surrey.
- A library of educational guides that build trust and win search traffic.
- A website built to be found on Google and in AI search tools.
- A before and after project gallery showing the quality of the work.
- Real price case studies on the site, using genuine costs from completed jobs.
- Weekly search performance snapshots to track website growth.
- Website tuning guided by live Google search data.
- AI visibility tracking, checking whether the popular AI assistants recommend the business in each town.
- Backlink clean up, so bad links do not drag down rankings.
- Ready to use listings for Google Business Profile, Trustpilot, Bing Places, and Apple Business Connect, all worded identically.
- A press ready story built around real London insulation prices.
It stretches as the business does
New partners, new crews, new advertising — and an entire second brand running on the same platform.
- A second brand already running on the same platform, with its own number, domain, and pages.
- Referral partner tools that find and contact EPC assessors, with a live view of who is interested.
- Installer sourcing tools that find small local crews to subcontract when needed.
- Campaign attribution, tracking every advert from click to lead to quote to won job to pounds.
- Customer ready ad lists exported for targeted Google advertising.
You almost certainly don't need all of this.
Our client didn't get it in one go either — it was built up over a year, a piece at a time, as the business needed it. We start with whatever is costing you the most work right now, and go from there.
Most people start with the website and the quoting. The rest can come later.